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A lot of successful advertising was created before POSITIONING campaigns are based on optimum positioning but are totally ineffective – because they … - David Ogilvy
" "A lot of successful advertising was created before POSITIONING campaigns are based on optimum positioning but are totally ineffective – because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your good to have the right positioning.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
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David MacKenzie Ogilvy
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Additional quotes by David Ogilvy
Once upon a time I was riding on the top of a First Avenue bus when I heard a mythical housewife say to another, “Molly, my dear, I would have bought that new brand of toilet soap if only they hadn’t set the body copy in ten-point Garamond.” Don't you believe it. What really decides consumers to buy or not buy is the content of your advertising, not its form.
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