When people read your copy, they are alone. Pretend you are… - David Ogilvy

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When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.

David Ogilvy

Ogilvy on Advertising · September 11, 2013 Verified in 1 source Sign up to see the complete provenance

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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Where people aren’t having any fun, they seldom produce good work.

If each of us hires people who are bigger than we are, we shall become a company of giants.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, secon… - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy