Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation. - David Ogilvy

Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around the table.

To keep your ship moving through the water at maximum efficiency, you have to keep scraping the barnacles off its bottom. It is rare from below is always for adding. If the initiative for barnaclescraping does not come from management, barnacles will never be scraped.

The consumer isn't a moron. She is your wife.