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Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attem… - David Ogilvy
" "Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
Biography information from Wikiquote
Also Known As
Alternative Names:
David MacKenzie Ogilvy
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