The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say. - David Ogilvy

People don't think what they feel, don't say what they think and don't do what they say.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.

The best way to get new accounts is to create for our present clients the kind of advertising that will attract prospective clients. We do not have new business departments in our offices. No first-class man will take the job; no second-class man can do it effectively.