The trouble with market research is that people don't think… - David Ogilvy

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The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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People don't think what they feel, don't say what they think and don't do what they say.

Originators like David Ogilvy:

Dan S. Kennedy Scott Adams Dave Trott Seth Godin Nassim Nicholas Taleb

Additional quotes by David Ogilvy

The most important decision is how to position your product.

In most agencies, account executives outnumber the copywriters two to one. If you you employ twice as many milkers as you had cows?

Do not make the common mistake of regarding your clients as dopes. Make friends with them. Buy shares in their companies. But try not to become entangled in their politics. Emulate Talleyrand, who served France through seven regimes.

The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say. - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy