Most manufacturers are reluctant to accept any limitation on the image of their brand. They want it to be all things to all people. They want their b… - David Ogilvy

Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.

Our business is infested with idiots who try to impress by using pretentious jargon. They say that the commercials for food products must include “an affirmative eating experience.” The latest horror is SUBOPTIMIZE.

Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.