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The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.

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How to have original ideas:

1. Read lots at a young age. Start to see that many different people can formulate convincing ideas

2. Become cynical

3. Start to create/write, realize how hard it is to know what the hell you actually think anyway

4. Keep creating/writing. Copy other ideas, repurpose other peoples ideas

5. Become data literate. Realize how deep you can go with data. Realize the fallibility of surveys and other opinion polling. Realize how people will use this stuff in bad faith.

6. Try to formulate arguments without using references. Damn, realize its easier to repackage other peoples ideas than come up with your own

7. Humbly continue creating/writing. Realize it may never get easier. Keep at it. Get in reps. Find a working mode that you can sustain. Embrace the cringe (you will always feel a bit silly when you publish / share)

8. Read other people writing about similar topics. Realize you dislike some of their arguments and frames. Channel your disappointment into their work into your own commitment creating. Commit to nemeses in your head that you will never cede victory too

9. When people try to pay you to package your creations, deny them. If you accept their money fight for your ideas, no matter what. Don't compromise.

10. Keep going. Just make stuff up. Go for walks. Let things pop into your head. You might have a following now but screw them. You shall not be captured. Share ideas that make you uncomfortable because they are interesting to you. Dare to be unfollowed.

11. Talk to people along the way. Share your ideas in conversation. Find a handful of people that will nudge you if you are about to be captured or seem to be becoming cynical. Pay attention. Reset.

12. Keep going. Refuse to treat "what works" as a worthwhile pathway for creating things. Don't join any peer group where "what works" is a north star.

13. When people call you a genius reflect back on all the things you said that you know no one paid attention to. Reflect on your role in a long line of other people who's ideas let to yours

14. Ponder that you might never create anything original

15. Sit with that. Keep going.

The human mind can no more produce an original thought than a tree can bear an original fruit. As well might one cry for an original note in music as expect an original idea from a human brain. One wishes our friends, the critics, would grasp this simple truth, and leave off clamoring for the impossible, and being shocked because they do not get it.

A man who does not know what has been thought by those who have gone before him is sure to set an undue value upon his own ideas—ideas which have perhaps been tried and found wanting. As accumulated learning stifles the mental powers, so original thinking has been known to bring about a puffy, unsubstantial mental condition.

To be perfectly original one should think much and read little, and this is impossible, for one must have read before one has learnt to think.

My guess is that well over eighty per cent of the human race goes through life without ever having a single original thought. That is to say, they never think anything that has not been thought before, and by thousands. A society made up of individuals who were all capable of original thought would probably be unendurable. The pressure of ideas would simply drive it frantic. The normal human society is very little troubled by them. Whenever a new one appears the average man displays signs of dismay and resentment. The only way he can take in such a new idea is by translating it crudely into terms of more familiar ideas. That translation is one of the chief functions of politicians, not to mention journalists. They devote themselves largely to debasing the ideas launched by their betters. This debasement is intellectually reprehensible, but probably necessary to carry on the business of the world.

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Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured. You can never tell how a policy has been reached just by looking at the end result. Some people who have achieved a huge amount do not come across as impressive when you speak to them.

All truly creative thought is in some sense intuitive; it demands a leap forward into the dark world of uncreated reality. Seen in this way, intuition is not the abdication of reason but rather reason speeded up, encapsulated in an instant, so that a solution appears without the usual laborious logical preparations. A creative genius comes back from this undiscovered country like ones of the heroes of antiquity, who has wrested something back from the gods and brought it to mankind. It is possible, perhaps, to see religious inspiration in a similar way.

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The finest minds seem to be formed rather by efforts at original thinking, by endeavours to form new combinations, and to discover new truths, than by passively receiving the impressions of other men's ideas.

It's how creativity works. Especially in humans. For every good idea, ten thousand idiotic ones must first be posed, sifted, tried out, and discarded. A mind that's afraid to toy with the ridiculous will never come up with the brilliantly original.

The truly creative mind in any field is no more than this: A human creature born abnormally, inhumanly sensitive. To him... a touch is a blow, a sound is a noise, a misfortune is a tragedy, a joy is an ecstasy, a friend is a lover, a lover is a god, and failure is death. Add to this cruelly delicate organism the overpowering necessity to create, create, create — so that
without the creating of music or poetry or books or buildings or something of meaning, his very breath is cut off from him. He must create, must pour out creation. By some strange, unknown, inward urgency he is not really alive unless he is creating.

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For the truly creative mind in any field is no more than this — a human creature born abnormally, inhumanly sensitive. To him a touch is a blow, a sound is a noise, a misfortune is a tragedy, a joy is an ecstasy, a friend is a lover, a lover is a god, and failure is death. Add to this cruelly delicate organism the overpowering necessity to create — to create — to create — so that without the creating of music or poetry or books or buildings or something of beauty and meaning his very breath is cut off from him. He must create. He must pour out creation. By some strange unknown pressing inward urgency he is not really alive unless he is creating.

One form of originality is creation. Another form is synthesis.

People often focus so much on creating new ideas that they overlook the value of synthesizing ideas from different sources.

Innovation usually mean connecting previously unconnected concepts.

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