Unlimited Quote Collections
Organize your favorite quotes without limits. Create themed collections for every occasion with Premium.
The purpose of a commercial is not to entertain the viewer but to sell him. Horace Schwerin reports that there is no correlation between people likin… - David Ogilvy
" "The purpose of a commercial is not to entertain the viewer but to sell him. Horace Schwerin reports that there is no correlation between people liking commercials and being sold by them. But this does not mean that your commercials should be deliberately bad-mannered. On the contrary, there is reason to believe that it pays to make them human and friendly, if you can do so without being unctuous.
English
Collect this quote
About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
Biography information from Wikiquote
Also Known As
Alternative Names:
David MacKenzie Ogilvy
Related quotes. More quotes will automatically load as you scroll down, or you can use the load more buttons.
Additional quotes by David Ogilvy
PREMIUM FEATURE
Advanced Search Filters
Filter search results by source, date, and more with our premium search tools.
Loading...