It takes uncommon guts to stick to one style in the face of all the pressures to “come up with something new” every six months. It is tragically easy… - David Ogilvy

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It takes uncommon guts to stick to one style in the face of all the pressures to “come up with something new” every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains and the stability to stick with it over a long period.