Every advertisement must contribute to the complex symbol which is the brand image. - David Ogilvy

In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.

Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom.

When I write an advertisement, I don’t want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, "How well he speaks". When Demosthenes spoke, they said, "Let us march against Philip."