If it doesn’t sell, it isn’t creative. - David Ogilvy

The best way to get new accounts is to create for our present clients the kind of advertising that will attract prospective clients. We do not have new business departments in our offices. No first-class man will take the job; no second-class man can do it effectively.

Committees can criticize advertisements, but they should never be allowed to create them.

Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.