If each of us hires people who are smaller than we are, we shall become a company of dwarfs, but if each of us hires people who are bigger than we ar… - David Ogilvy

Most manufacturers are reluctant to accept any limitation on the image of their brand. They want it to be all things to all people. They want their brand to be a male brand and a female brand. An upper -class brand and a plebeian brand. They generally end up with a brand which has no personality of any kind, a wishy-washy neuter. No capon ever rules the roost.

I don't believe in this specialization. Who said there's one breed of cat which is an account executive, and then there are the creative people – and they are quite different? This has been perpetuated by both sides for years. It's nonsense.

To be under pressure is inescapable. Pressure takes place through all the world: war, siege, the worries of state. We all know men who grumble under these pressures, and complain. They are cowards. They lack splendor. But there is another sort of man who is under the same pressure, but does not complain. For it is the friction which polishes him. It is pressure which refines and makes him noble.