I don't believe in this specialization. Who said there's on… - David Ogilvy

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I don't believe in this specialization. Who said there's one breed of cat which is an account executive, and then there are the creative people – and they are quite different? This has been perpetuated by both sides for years. It's nonsense.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Persistence and determination alone are omnipotent. Before them, obstacles vanish into thin air and mountains crumble into atoms.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Given sufficient training, any intelligent person can learn to conduct surveys, but getting people to use the results requires salesmanship of a high order.

I don't believe in this specialization. Who said there's one breed of cat which is an account executive, and then there are the creative people – and… - David Ogilvy

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