Committees can criticize advertisements, but they should ne… - David Ogilvy

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Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Search the parks in all your cities You’ll find no statues of committees

It is a good idea to start the year by writing down exactly what you want to accomplish, and end the year by measuring how much you have accomplished. McKinsey imposes this discipline on its partners and pays them according to how many of the things on their lists they accomplish.

The consumer isn't a moron. She is your wife.

Committees can criticize advertisements, but they should never be allowed to create them. - David Ogilvy

About David Ogilvy

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