With infinite choice at our fingertips, we don't have to expose ourselves for an instant to anything that challenges our views if we don't want to. So the walls of the echo chambers grow stronger and stronger, until we only hear from the echo chamber next door when the shouty extremists are shouting, and their absurd views only make us more convinced of our own righteousness.

I seem to have gathered a reputation for being a jerk in real life, because frankly fans make me uncomfortable. Complete strangers come up and talk to me like they've known me their whole lives, and for that reason I can seem a bit stand-offish... No, the whole "fan" thing confuses me.

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Since I long ago decided that I hated kids and never wanted to have them, my reproductive instinct has transferred to my creativity, I've always wanted to create works that will ensure I'm remembered after I die. I don't think I've done that yet, though.

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Consider how The Dark Knight got away with a rating of PG-13 in the US by skilfully not showing any blood. Does that make it any more suitable for children? Or will there be a generation of youngsters haunted by visions of white-faced sadists brandishing pencils?

I believe in being cruel to be kind. I love gaming, I have done all my life. I want to see it lifted in the eyes of the general public above how they view it now. Pottering endlessly about with the same dreary plots and game mechanics isn't helping any of us evolve.

My main inspiration is sardonic British TV critics like Charlie Brooker, whose excellent show Screenwipe is fully on Youtube, and I recommend everyone watch it. He used to write for a PC magazine I read fanatically as a child. My own style is a mixture of him, possibly Douglas Adams, and internet writers like Seanbaby, Old Man Murray, or Something Awful. I’m such a rip-off.

My secret? Hm. Well, I think the secret is this. Don't come up with a really ambitious twelve-CD monster for your first project, because it'll be doomed very quickly. For your very first release, make something small. Put as much effort into it as you can muster, but don't feel pressured. Then, for every subsequent release, push yourself just a little bit harder to make a better product. By the time you've churned out your sixth or seventh, you'll have a pretty solid reputation.