David Foster Wallace Quotes

Because of the Fairness Doctrine, talk stations had to hire and program symmetrically: if you had a three-hour program whose host's politics were on one side of the ideological spectrum, you had to have another long-form program whose host more or less spoke for the other side. Weirdly enough, up through the mid-eighties it was usually the U.S. right that benefited most from the Doctrine.

It is, after all, unlikely that Rush Limbaugh always feels as jaunty and confident as he seems on the air, or that Howard Stern really is deeply fascinated by porn starlets every waking minute of the day. But a host's persona is not the same as outright acting. For the most part, it's probably more like the way we are all slightly different with some people than we are with others.

KFI's spot load is an instance of the kind of multivariable maximization problem that M.B.A. programs thrive on. It is obviously in the station's financial interest to carry just as high a volume of ads as it can without hurting ratings—the moment listeners begin turning away from KFI because of too many commercials, the Arbitron numbers go down, the rates charged for ads have to be reduced, and profitability suffers.

Hosting talk radio is an exotic, high-pressure gig that not many people are fit for, and being truly good at it requires skills so specialized that many of them don't have names.

For obvious reasons, critics of political talk radio concern themselves mainly with the programs' content. Talk station management, on the other hand, tends to think of content as a subset of personality, of how stimulating a given host is.

Whatever the social effects of talk radio or the partisan agendas of certain hosts, it is a fallacy that political talk radio is motivated by ideology. It is not. Political talk radio is a business, and it is motivated by revenue. The conservatism that dominates today's AM airwaves does so because it generates high Arbitron ratings, high ad rates, and maximum profits.

In some respects all this variety is probably good, productive of difference and dialogue and so on. But it can also be confusing and stressful for the average citizen. Short of signing on to a particular mass ideology and patronizing only those partisan news sources that ratify what you want to believe, it is increasingly hard to determine which sources to pay attention to and how exactly to distinguish real information from spin.

KFI's John Ziegler is not a journalist — he is an entertainer. Or maybe it's better to say that he is part of a peculiar, modern, and very popular type of news industry, one that manages to enjoy the authority and influence of journalism without the stodgy constraints of fairness, objectivity, and responsibility that make trying to tell the truth such a drag for everyone involved. It is a frightening industry, though not for any of the simple reasons most critics give.

The fact of the matter is that it is not John Ziegler's job to be responsible, or nuanced, or to think about whether his on-air comments are productive or dangerous, or cogent, or even defensible. That is not to say that the host would not defend his "we're better"—strenuously—or that he does not believe it's true. It is to say that he has exactly one on-air job, and that is to be stimulating.

John Ziegler, who is a talk-radio host of unflagging industry, broad general knowledge, mordant wit, and extreme conviction, makes a particular specialty of media criticism.

More than any other mass medium, radio enjoys a captive audience—if only because so many of the listeners are driving—but in a major market there are dozens of AM stations to listen to, plus of course FM and satellite radio, and even a very seductive and successful station rarely gets more than a five or six percent audience share.

The John Ziegler Show is the first local, nonsyndicated late-night program that KFI has aired in a long time. It's something of a gamble for everyone involved. Ten o'clock to one qualifies as late at night in southern California, where hardly anything reputable's open after nine.

Almost anyone who loves tennis and follows the men's tour on television has, over the last few years, had what might be termed Federer moments. These are times, watching the young Swiss at play, when the jaw drops and eyes protrude and sounds are made that bring spouses in from other rooms to see if you're OK

A Democratic Spirit is one that combines rigor and humility, i.e., passionate conviction plus sedulous respect for the convictions of others. As any American knows, this is a very difficult spirit to cultivate and maintain, particularly when it comes to issues you feel strongly about. Equally tough is a D.S.'s criterion of 100 percent intellectual integrityyou have to be willing to look honestly at yourself and your motives for believing what you believe, and do it more or less continually.

I had a teacher I liked who used to say good fiction’s job was to comfort the disturbed and disturb the comfortable.