I wrote a memo for the President, noting that McGovern’s “warmth, concern, and decency are appealing.” I suggested that the administration seek opportunities to highlight Nixon’s interest in the problems of ordinary Americans. I believed Nixon did care about improving people’s quality of life but that he just preferred to view and discuss things in theoretical, rather than personal,

Есть известная известность. Есть вещи, которые мы знаем, что знаем. Есть известная неизвестность. То есть, есть вещи, которые мы знаем, что не знаем. Но существует еще и неизвестная неизвестность. Есть вещи, которые мы не знаем, что не знаем.

A similar approach is helpful when considering hiring someone. I try to look at their résumé and background and ask: Where might they want their career to be heading, and how might that coincide with our needs? What kinds of incentives would encourage them to do their best? I try to consider their interests, concerns, and perspectives just as I consider ours. Taking a few moments to think about the hopes and aspirations of others — trying to put yourself in their shoes — is well worth the time and effort.