The Phoenicians a thousand years before the Christian era were fearless, progressive and splendid, but... [t]hey traded individually as did the Venetians and even the great s of Augsburg, leaving no trace of that ability which selects and teaches others to assist in any remarkable enterprise.

One of the chief differences between the commerce of the sixteenth century and of the twentieth lies in the wonderful and complicated organizations of the present day. Their magnitude makes even the largest of those of which we have been reading seem insignificant.

A thousand departments of mental and physical activity foster and in turn are fostered by its achievement. People must be governed, and there must be those who govern. Laws must be made, and there must be those who study, and those who execute these laws. People must be taught, and there must be teachers. All these and the Church, the newspaper, the theatre, the fine arts are essential to the completeness of the State, to the happiness and safety of its people; but Commerce is the main stem, or trunk, where they are all branches, supplied with the sap of its far-reaching wealth. It is as necessary to the existence of any nation as blood to the physical man. That country in which trade flourishes is accounted happy, while that in which Commerce droops provokes shaking of heads and prophecies of downfall.

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Commerce creates wealth, and it is the foundation of the great state. Armies are raised and paid for to win, or to protect the countries' trade, or commerce. Ships are constructed, colonies established, inventions encouraged, governments built up, or pulled down, for Commerce. Commerce cuts the way, and all professions, all arts follow.

[T]he artist sells the work of his brush and in this he is a merchant. The writer sells to any who will buy, let his ideas be what they will. The teacher sells his knowledge of books—often in too low a market—to those who would have this knowledge passed on to the young.
The doctor... too is a merchant. His stock-in-trade is his intimate knowledge of the physical man and his skill to prevent or remove disabilities. ...The lawyer sometimes knows the laws of the land and sometimes does not, but he sells his legal language, often accompanied by common sense, to the multitude who have not yet learned that a contentious nature may squander quite as successfully as the spendthrift. The statesman sells his knowledge of men and affairs, and the spoken or written exposition of his principles of Government; and he receives in return the satisfaction of doing what he can for his nation, and occasionally wins as well a niche in its temple of fame.
The man possessing many lands, he especially would be a merchant... and sell, but his is a merchandise which too often nowadays waits in vain for the buyer. The preacher, the lecturer, the actor, the estate agent, the farmer, the employé, all, all are merchants, all have something to dispose of at a profit to themselves, and the dignity of the business is decided by the manner in which they conduct the sale.

Ever since that moment when two individuals first lived upon this earth, one has had what the other wanted, and has been willing for a consideration to part with his possession. This is the principle underlying all trade however primitive, and all men, except the idlers, are merchants.

The desire to trade seems to be inherent in man, as natural to him as the instinct of self-preservation, and from earliest recorded history we see trade and barter entering into and becoming part of the lives of men of all nations... [W]e see it as one of the most desirable objectives of the nations themselves.

To write on Commerce or Trade and do the subject justice would require more volumes than any library could hold, and involve more detail than any mind could grasp. It would be a history in extenso of the world's people from the beginning of time. For we are all merchants, and all races of men have been merchants in some form or another.

To the Merchants and Men of Commerce throughout the entire world, or to those among them who love their calling and count themselves fortunate in being able to follow its intricate but fascinating paths—to those who look upon work as glorious and to be sought—who look upon idleness as unproductive and to be avoided—to those whose efforts are unitedly making the world busier, happier, richer, and more able to provide the good things of life, this volume is dedicated by The Author.

The boss drives his men; the leader coaches them.
The boss depends upon authority; the leader on goodwill.
The boss inspires fear; the leader inspires enthusiasm.
The boss says 'I'; the leader, 'We'.
The boss fixes the blame for the breakdown; the leader fixes the breakdown.
The boss knows how it is done; the leader shows how.
The boss says 'Go'; the leader says 'Let's go.'