Herbert True, a marketing specialist at Notre Dame University, found that ■ 44% of all salespeople quit trying to sell to a prospect after the first call ■ 24% quit after the second call ■ 14% quit after the third call ■ 12% quit trying to sell their prospect after the fourth call This means that 94% of all salespeople quit by the fourth call. But 60% of all sales are made after the fourth call. This revealing statistic shows that 94% of all salespeople don’t give themselves a chance at 60% of the prospective buyers.

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