The thing about [Seinfeld] is that you have to realize that I had to look into the faces of those people, six inches away, so if you think Kramer is funny on TV, imagine his real face six inches from your nose, how funny that is. You can't imagine. It's impossible not to laugh. So I would.

The pitch for [Seinfeld], the real pitch, when Larry and I went to NBC in 1988, was we want to show how a comedian gets his material. The show about nothing was just a joke in an episode many years later, and Larry and I to this day are surprised that it caught on as a way that people describe the show, because to us it's the opposite of that.

You don't need to die for what you want to accomplish. And that's what TM is about. [...] I came up with the line that "TM is like you have a cell phone and someone gives you the charger... and you go 'Oh... this is-- now, I can keep using this thing and it will work all the time!'."

When it's your name on the goddamn show... the pressure is-- it's intense! And then, the show got successful, and everybody expected each week to be even better than the last, and it was a lot of pressure. And I loved every second of it, but it was a lot of pressure and a lot of work, and it was all great, but: never could have accomplished it without [Transcendental Meditation].

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In my world, the wrong-er somethin' feels, the right-er it is. So, to waste this much time on something this stupid is-- that's-- that felt good to me. [...] It's the exact opposite of what we do here at the Times, which is: we spend appropriate amounts of time on deserving subjects. So, I'm the exact opposite of that: inappropriate and undeserving subjects.

Once this Pop Tart had come into the world, I didn't understand why we were still eating other kinds of food. 'Cause this seemed to be definitely the new way. [...] Two in the packet and two slots in the toaster. 'Why two?' One's not enough; three's too many. And they can't go stale, 'cause they were never fresh.

I'm looking for the connective tissue that give me the really tight, smooth link, like a jigsaw-puzzle link, and if it's too long-- if it's just a split-second too long [...] [I] will shave letters off of words, [I'll] count syllables, y'know, to get it just-- It's more like songwriting.

"In the midst of that dark and hopeless moment, the Pop Tart suddenly appeared in the supermarket! And we just stared at it like [it was] an alien spacecraft and we were like... chimps in the dirt playing with sticks." [...] What makes that joke is you get "chimps", "dirt", "playing", and "sticks". In seven words, four of them are funny!