The web holds about a trillion pages. The human brain holds about a hundred billion neurons. Each biological neuron sprouts synaptic links to thousands of other neurons, while each web page on average links to 60 other pages. That adds up to a trillion “synapses” between the static pages on the web. The human brain has about 100 times that number of links — but brains are not doubling in size every few years. The global machine is.

It’s possible that a not-so-smart person who can communicate well can do much better than a super-smart person who can’t communicate well. That is good news because it is much easier to improve your communication skills than your intelligence.

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Rule of 7 in research: You can find out anything if you are willing to go seven levels. If the first source you ask doesn’t know ask them who you should ask next and so on down the line. If you are willing to go to the seventh source you’ll almost always get your answer.

Greater personalization requires greater transparency. Absolute personalization (vanity) requires absolute transparency (no privacy). If I prefer to remain private and opaque to potential friends and institutions, then I must accept I will be treated generically, without regard to my specific particulars. I’ll be an average number.