"Psychiatry" and "psychiatrist" are easily redefined to mean "an anti-social enemy of the people". This takes the kill crazy psychiatrist off the preferred list of professions … The redefinition of words is done by associating different emotions and symbols with the word than were intended...Scientologists are redefining "doctor", "Psychiatry" and "psychology" to mean "undesirable antisocial elements"...The way to redefine a word is to get the new definition repeated as often as possible. Thus it is necessary to redefine medicine, psychiatry and psychology downward and define Dianetics and Scientology upwards. This, so far as words are concerned, is the public opinion battle for belief in your definitions, and not those of the opposition. A consistent, repeated effort is the key to any success with this technique of propaganda.

A psychiatrist today has the power to (1) take a fancy to a woman (2) lead her to take wild treatment as a joke (3) drug and shock her to temporary insanity (4) incarnate her (5) use her sexually (6) sterilize her to prevent conception (7) kill her by a brain operation to prevent disclosure. And all with no fear of reprisal. Yet it is rape and murder… We want at least one bad mark on every psychiatrist in England, a murder, an assault, or a rape or more than one… This is Project Psychiatry. We will remove them.

The sudden and abrupt deletion of all individuals occupying the lower bands of the Tone Scale from the social order would result in an almost instant rise in the cultural tone and would interrupt the dwindling spiral into which any society may have entered.