The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behavioural engineering in commercial, economic, political and other advertising and propaganda; the expanding economy of the 'affluent society' could not subsist without such manipulation. Only by manipulating humans ever more into Skinnerian rats, robots buying automata, homeostatically adjusted conformers and opportunists (or, bluntly speaking, into morons and zombies) can this great society follow its progress toward ever increasing gross national product.
Austrian biologist and philosopher (1901–1972)
Ludwig von Bertalanffy (September 19, 1901 – June 12, 1972) was an Austrian-born biologist, who grew up in Austria and subsequently worked in Vienna, London, Canada, and the USA. He is known as one of the founders of general systems theory; an interdisciplinary practice that describes systems with interacting components, applicable to biology, cybernetics and other fields. Bertalanffy proposed that the classical laws of thermodynamics applied to closed systems, but not necessarily to "open systems," such as living things. His mathematical model of an organism's growth over time, published in 1934, is still in use today.
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# General system theory in the narrower sense (G.S.T.), trying to derive from a general definition of “system” as complex of interacting components, concepts characteristic of organized wholes such as interaction, sum, mechanization, centralization, competition, finality, etc., and to apply them to concrete phenomena.
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Every organism represents a system, by which term we mean a complex of elements in mutual interaction. From this obvious statement the limitations of the analytical and summative conceptions must follow. First, it is impossible to resolve the phenomena of life completely into elementary units; for each individual part and each individual event depends not only on conditions within itself, but also to a greater or lesser extent on the conditions within the whole, or within superordinate units of which it is a part. Hence the behavior of an isolated part is, in general, different from its behavior within the context of the whole... Secondly, the actual whole shows properties that are absent from its isolated parts.
Also the principle of stress, so often invoked in psychology, psychiatry, and psychosomatics, needs some reevaluation. As everything in the world, stress too is an ambivalent thing. Stress is not only a danger to life to be controlled and neutralized by adaptive mechanisms; it also creates higher life.
We realize, however, that all scientific laws merely represent abstractions and idealizations expressing certain aspects of reality. Every science means a schematized picture of reality, in the sense that a certain conceptual construct is unequivocally related to certain features of order in reality;
Our civilization seems to be suffering a second curse of Babel: Just as the human race builds a tower of knowledge that reaches to the heavens, we are stricken by a malady in which we find ourselves attempting to communicate with each other in countless tongues of scientific specialization... The only goal of science appeared to be analytical, i.e., the splitting up of reality into ever smaller units and the isolation of individual causal trains...We may state as characteristic of modern science that this scheme of isolable units acting in one-way causality has proven to be insufficient. Hence the appearance, in all fields of science, of notions like wholeness, holistic, organismic, gestalt, etc., which all signify that, in the last resort, we must think in terms of systems of elements in mutual interaction..."
Another recent development is the theory of formal organizations, that is, structures planfully instituted, such as those of an army, Bureaucracy, business enterprise, etc. This theory is framed in a philosophy which accepts the premise that the only meaningful way to study organization is to study it as a system.