The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behaviour… - Ludwig von Bertalanffy

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The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behavioural engineering in commercial, economic, political and other advertising and propaganda; the expanding economy of the 'affluent society' could not subsist without such manipulation. Only by manipulating humans ever more into Skinnerian rats, robots buying automata, homeostatically adjusted conformers and opportunists (or, bluntly speaking, into morons and zombies) can this great society follow its progress toward ever increasing gross national product.

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About Ludwig von Bertalanffy

Ludwig von Bertalanffy (September 19, 1901 – June 12, 1972) was an Austrian-born biologist, who grew up in Austria and subsequently worked in Vienna, London, Canada, and the USA. He is known as one of the founders of general systems theory; an interdisciplinary practice that describes systems with interacting components, applicable to biology, cybernetics and other fields. Bertalanffy proposed that the classical laws of thermodynamics applied to closed systems, but not necessarily to "open systems," such as living things. His mathematical model of an organism's growth over time, published in 1934, is still in use today.

Also Known As

Alternative Names: Karl Ludwig von Bertalanffy
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Mechanism... provides us with no grasp of the specific characteristics of organisms, of the organization of organic processes among one another, of organic 'wholeness', of the problem of the origin of organic 'teleology', or of the historical character of organisms... We must therefore try to establish a new standpoint which — as opposed to mechanism — takes account of organic wholeness, but... treats it in a manner which admits of scientific investigation.

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Thus, there exist models, principles, and laws that apply to generalized systems or their subclasses, irrespective of their particular kind, the nature of their component elements, and the relations or „forces‟ between them. It seems legitimate to ask for a theory, not of systems of a more or less special kind, but of universal principles applying to systems in general. In this way, we postulate a new discipline called General Systems Theory. Its subject matter is the formulation and derivation of those principles, which are valid for „systems‟ in general.

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