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The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behaviour… - Ludwig von Bertalanffy
" "The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behavioural engineering in commercial, economic, political and other advertising and propaganda; the expanding economy of the 'affluent society' could not subsist without such manipulation. Only by manipulating humans ever more into Skinnerian rats, robots buying automata, homeostatically adjusted conformers and opportunists (or, bluntly speaking, into morons and zombies) can this great society follow its progress toward ever increasing gross national product.
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About Ludwig von Bertalanffy
Ludwig von Bertalanffy (September 19, 1901 – June 12, 1972) was an Austrian-born biologist, who grew up in Austria and subsequently worked in Vienna, London, Canada, and the USA. He is known as one of the founders of general systems theory; an interdisciplinary practice that describes systems with interacting components, applicable to biology, cybernetics and other fields. Bertalanffy proposed that the classical laws of thermodynamics applied to closed systems, but not necessarily to "open systems," such as living things. His mathematical model of an organism's growth over time, published in 1934, is still in use today.
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Alternative Names:
Karl Ludwig von Bertalanffy
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Additional quotes by Ludwig von Bertalanffy
Every organism represents a system, by which term we mean a complex of elements in mutual interaction. From this obvious statement the limitations of the analytical and summative conceptions must follow. First, it is impossible to resolve the phenomena of life completely into elementary units; for each individual part and each individual event depends not only on conditions within itself, but also to a greater or lesser extent on the conditions within the whole, or within superordinate units of which it is a part. Hence the behavior of an isolated part is, in general, different from its behavior within the context of the whole... Secondly, the actual whole shows properties that are absent from its isolated parts.
(a) There is a general tendency towards integration in the various sciences, natural and social. (b) Such integration seems to be centered in a general theory of systems. (c) Such theory may be an important means of aiming at exact theory in the nonphysical fields of science. (d) Developing unifying principles running "vertically" through the universe of the individual sciences, this theory brings us nearer to the goal of the unity of sciences. (e) This can lead to a much needed integration in scientific education.
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