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" "# Information theory, introducing the concept of information as a quantity measurable by an expression isomorphic to negative entropy in physics, and developing the principles of its transmission.
Ludwig von Bertalanffy (September 19, 1901 – June 12, 1972) was an Austrian-born biologist, who grew up in Austria and subsequently worked in Vienna, London, Canada, and the USA. He is known as one of the founders of general systems theory; an interdisciplinary practice that describes systems with interacting components, applicable to biology, cybernetics and other fields. Bertalanffy proposed that the classical laws of thermodynamics applied to closed systems, but not necessarily to "open systems," such as living things. His mathematical model of an organism's growth over time, published in 1934, is still in use today.
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We realize, however, that all scientific laws merely represent abstractions and idealizations expressing certain aspects of reality. Every science means a schematized picture of reality, in the sense that a certain conceptual construct is unequivocally related to certain features of order in reality;
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Today our main problem is that of organized complexity. Concepts like those of organization, wholeness, directiveness, teleology, control, self-regulation, differentiation and the like are alien to conventional physics. However, they pop up everywhere in the biological, behavioural and social sciences, and are, in fact, indispensable for dealing with living organisms or social groups. Thus, a basic problem posed to modern science is a general theory of organization.