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Ads represent the main channel of intellectual and artistic effort in the modern world.
The electric technology is within the gates, and we are numb, deaf, blind and mute about its encounter with the Gutenberg technology, on and through which the American way of life was formed.
Bless Madison Ave for restoring the magical art of the cavemen to suburbia. (p. 130)
The misleading effect of books like George Orwell's 1984 is to project into the future a state of affairs that already exists.
I am a pattern watcher. (p. 311)
The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.
Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
In Catch-22, the figure of the black market and the ground of war merge into a monster presided over by the syndicate. When war and market merge, all money transactions begin to drip blood. (p. 211)
If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.
The “interface” of the Renaissance was the meeting of medieval pluralism and modern homogeneity and mechanism – a formula for blitz and metamorphosis. (p. 161)
My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Bless advertising art for its pictorial vitality and verbal creativity. (p. 18)
Color is not so much a visual as a tactile medium.
The bible belt is oral territory and therefore despised by the literati.
Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe. (p. 117)