PLAYBOY: A Columbia coed was recently quoted in Newsweek as equating you and LSD. “LSD doesn’t mean anything until you consume it,” she said. “Likewise McLuhan.” Do you see any similarities?
Faced with information overload, we have no alternative but pattern-recognition. (p. 132)
Bless Madison Ave for restoring the magical art of the cavemen to suburbia. (p. 130)
Our book technology has Gutenberg at one end and the Ford assembly lines at the other. Both are obsolete. (p. 99)
Blast Sputnik for closing terrestrial nature in a man-made environment that transfers the evolutionary process from biology to technology. (p. 85)
All of the new media have enriched our perceptions of language and older media. They are to the man-made environment what species are to biology. (p. 84)
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People never remember but the computer never forgets. (p. 69)
The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb. (p. 55)
To the blind all things are sudden. (p. 41)
Each new technology is a reprogramming of sensory life. (p. 33)
Environment is process, not container. (p. 30)
The comic strip: upholder of Homeric culture. (p.19)
Bless advertising art for its pictorial vitality and verbal creativity. (p. 18)
We begin again to structure the primordial feelings...from which 3000 years of literacy divorced us. We begin again to live a myth. (p. 17)
Gutenberg made all history available as classified data: the transportable book brought the world of the dead into the space of the gentlemen's library; the telegraph brought the entire world of the living to the workman's breakfast table. (p. 15)