The brain can be made to drug itself, as seems to happen with certain placebos. We don’t merely imagine that the placebo antidepressant is working to life our sadness or worry—the brain is actually producing extra serotonin in response to the mental prompt of swallowing a pill containing nothing but sugar and belief. What all this suggests is that the workings of consciousness are both more and less materialistic than we usually think: chemical reactions can induce thoughts, but thoughts can also induce chemical reactions.

For look into a flower, and what do you see? Into the very heart of nature’s double nature—that is, the contending energies of creation and dissolution, the spiring toward complex form and the tidal pull away from it. Apollo and Dionysus were names the Greeks gave to these two faces of nature, and nowhere in nature is their contest as plain or as poignant as it is in the beauty of a flower and its rapid passing. There, the achievement of order against all odds and its blithe abandonment. There, the perfection of art and the blind flux of nature. There, somehow, both transcendence and necessity. Could that be it—right there, in a flower—the meaning of life?

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The industrialization — and brutalization — of animals in America is a relatively new, evitable, and local phenomenon: No other country raises and slaughters its food animals quite as intensively or as brutally as we do. No other people in history has lived at quite so great a remove from the animals they eat. Were the walls of our meat industry to become transparent, literally or even figuratively, we would not long continue to raise, kill, and eat animals the way we do.

These are stories, then, about Man and Nature. We’ve been telling ourselves such stories forever, as a way of making sense of what we call our “relationship to nature”—to borrow that curious, revealing phrase. (What other species can even be said to have a “relationship” to nature?) For a long time now, the Man in these stories has gazed at Nature across a gulf of awe or mystery or shame. Even when the tenor of these narratives changes, as it has over time, the gulf remains. There’s the old heroic story, where Man is at war with Nature; the romantic version, where Man merges spiritually with Nature (usually with some help from the pathetic fallacy); and, more recently, the environmental morality tale, in which Nature pays Man back for his transgressions, usually in the coin of disaster—three different narratives (at least), yet all of them share a premise we know to be false, but can’t seem to shake: that we somehow stand outside, or apart from, nature.

I was starting to appreciate that the conventional journalistic narrative that usually organizes a story like this—evil technology foisted by greedy corporation—leaves out an important element, which is us and our desire for control and uniformity.

…the microwave is an individualistic serial machine – it can only do one at a time so if you've got four people eating four different entrees, each has to be individually heated. So our microwave dinner, which was supposed to save us so much time, took about an hour to get to the table.

What, then, was the knowledge that God wanted to keep from Adam and Eve in the Garden? Theologians will debate this question without end, but it seems to me the most important answer is hidden in plain sight. The content of the knowledge that Adam and Eve could gain by tasting of the fruit does not matter nearly as much as its form—that is, the very fact that there was spiritual knowledge of any kind to be had from a tree: from nature. The new faith sought to break the human bond with magic nature, to disenchant the world of plants and animals by directing our attention to a single God in the sky. Yet Jehovah couldn’t very well pretend the tree of knowledge didn’t exist, not when generations of plant-worshiping pagans knew better. So the pagan tree is allowed to grow even in Eden, though ringed around now with a strong taboo. Yes, there is spiritual knowledge in nature, the new God is acknowledging, and its temptations are fierce, but I am fiercer still. Yield to it, and you will be punished.
So unfolds the drug war’s first battle.

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At a certain point, a point already long past, the farmer’s attempt at the perfect control of nature evolved into the control of the farmer by the corporations that promoted that dream in the first place. It is only because that dream is so elusive that the control of farmers by its merchants became so inescapable.

Beauty and nature often shows up in the vicinity of sex—think of the plumage of birds or mating rituals through out the animal kingdom. “Sexual selection”—that is, evolution’s favoring of features that increase a plant’s or animal’s attractiveness and therefore it's reproductive success—is the best explanation we have for the otherwise senseless extravagance of feathers and flowers, maybe also sports cars and bikinis. In nature, at least, the expense of beauty is usually paid for by sex.
There may or may not be a correlation between the beautiful and the good, but there probably is one between beauty and health. (Which, I suppose, in Darwinian terms, is the good.) Evolutionary biologists believe that in many creatures beauty is a reliable indicator of health, and therefore a perfectly sensible way to choose one mate over another. Gorgeous plumage, lustrous hair, symmetrical features are “certificates of health,” as one scientist puts it, advertisements that a creature carries genes for resistance to parasites and is not otherwise under stress. A fabulous tail is a metabolic extravagance only the healthy can afford.

Aldous Huxley did his best to argue us out of the view that a chemically conditioned spiritual experience is false—and he did so long before we knew anything about cannabinoid or opioid receptor networks….He points out that mystics have always worked systematically to modify their brain chemistry, whether through fasting, self-flagellation, sleeplessness, hypnotic movement, or chanting.†
†Huxley suggests that the reason there aren’t nearly as many mystics and visionaries walking around today, as compared to the Middle Ages, is the improvement in nutrition. Vitamin deficiencies wreak havoc on brain function and probably explain a large portion of visionary experiences in the past.

Of course it’s also a lot easier to slap a health claim on a box of sugary cereal than on a potato or carrot, with the perverse result that the most healthful foods in the supermarket sit there quietly in the produce section, silent as stroke victims, while a few aisles over, the Cocoa Puffs and Lucky Charms are screaming about their newfound whole-grain goodness.