I've always made it a strict rule in life to ingratiate myself with three categories of people: newspaper owners, potential newspaper owners and billionaires.
This is a despicablle, shameless but often successful modus operandi that hasn't to date done me much harm.

He thinks it’s OK to spout a load of venomous, hateful things, which he then tries to back up with statistics. I really, really don't like Piers Morgan [...] And also, through that whole hacking thing, he got away with murder. I just think he’s a bit of a heinous human being.

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[As editor of the Bizarre feature in The Sun newspaper] I became the Friend of the Stars, a rampant egomaniac, pictured all the time with famous people - Madonna, Stallone, Bowie, Paul McCartney, hundreds of them. It was shameless, as they didn't know me from Adam. The Sun had had a bad time, after losing an action with Elton John, but this was harmless and funny. The publicity people from the record companies were all in on the joke.

There is a type of snobbish, pompous journalist who thinks that the only news that has any validity is war, famine, pestilence or politics. I don't come from that school. I certainly appreciate those kinds of stories. I've certainly devoted a lot of time on my show to them. But I also have a much broader spectrum of what I think is interesting, relevant, current or newsworthy.