Reggie Fils-Aimé Quotes

The graveyard of any industry is filled with the headstones of companies who decided to keep doing things the same old way. Playing only on the margin, making things just a little bit better. That strategy works....for a while, but ultimately it's fatal. Over the years our industry has come to accept progress simply by what’s on the screen.

Let's face it. The bottom line of every E3 is simple: what's hot and what's not. Here's our take. What's hot is the feel of the game, the look is secondary. What's hot is the next leap, not just a small step. It's hot if it's disruptive, it's not if it's predictable. The future of our industry is inclusion, not exclusion. It's about the heat of emotion, not the chill of technology. We know that the future is right here. Wii and the DS represent the same thing: risk.

One of our competitors is a manufacturer in Japan who wants to capture every one of your entertainment dollars transporting all your content between all of your electronic devices on their memory sticks. We are not that company. And there is another company out there who doesn't care what you do, as long as you do it on their operating system. We are not that company either.

If you're ready to move beyond pure numbers, to a place where your right brain can envision the best in innovation and the best in gameplay improvement, well, you've come to the right place.

Mario sees himself in Nintendo DS, and he feels like flying.

Prepare to let your right brain run wild.

My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games.

Being the puppet master, it's like running Nintendo of America.

My name is Reggie, and I, am happy.

If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.

The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do as an industry is be proactive and drive it much more positively, much more effectively, than the government can, and that's what the ESA is all about[....]We think we're doing a pretty effective job, and certainly from an Nintendo perspective, we think the ESA is the way to go.

The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.

We want to thank everyone who wrote good things about it the day you heard it--both of you.

Over the years, I know you've heard a lot of Nintendo people say, "we're all about the games". Well, guess what? We are. Whether you're talking about Donkey Kong or Tetris, Madden or Mario, Metal Gear or Resident Evil, he with the best games wins. Always been that way, always will.

It's a new day. A new day for me, and a new day for Nintendo.