Steve Jobs Quotes

John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.

It looks like it's from another planet. A good planet. A planet with better designers

يجب عدم التمييز بين الفن الجميل والتصميم الصناعي التطبيقي ، أن التصميم يجب أن يكون بسيطًا وتكون روحه معبرة أيضًا

Design is not just what it looks like and feels like. Design is how it works.

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

From: Steve Jobs To: Steve Jobs Subject: Date: September 2, 2010, 11:08 p.m. I grow little of the food I eat, and of the little I do grow I did not breed or perfect the seeds. I do not make any of my own clothing. I speak a language I did not invent or refine. I did not discover the mathematics I use. I am protected by freedoms and laws I did not conceive of or legislate, and do not enforce or adjudicate. I am moved by music I did not create myself. When I needed medical attention, I was helpless to help myself survive. I did not invent the transistor, the microprocessor, object oriented programming, or most of the technology I work with. I love and admire my species, living and dead, and am totally dependent on them for my life and well being. Sent from my iPad

I would trade all of my technology for an afternoon with Socrates.

Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And that those people who are crazy enough to think they can change the world are the ones who actually do.

- digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem

Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world. But if it hadn't been for computer science, these people would have all been doing amazing things in life in other fields.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

Incentive structures work, so you have to be very careful of what you incent people to do, because various incentive structures create all sorts of consequences that you can’t anticipate.

Vaše vreme je ograničeno. Stoga, nemojte ga protraćiti tako što ćete živeti tuđi život. Nemojte upasti u zamku i živeti sa mišljenjem drugih ljudi. Ne dozvolite da buka stavova i mišljenja drugih potisne vaš unutarnji glas. I najvažnije, imajte hrabrosti da sledite svoje srce i svoju intuiciju. Oni već nekako znaju šta želite postati. Sve ostalo je sporedno

I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.