It is the goal of anthropology to establish as detailed a knowledge as possible about human life in its mind-boggling diversity, and to develop a conceptual apparatus that makes it possible to compare life-worlds and societies. This in turn enables us to understand both differences and similarities between the many different ways of being human.

To simplify somewhat, one may say that anthropology primarily offers two kinds of insight. First, its practitioners produce knowledge about the actual cultural variation in the world; studies may deal with, say, the role of caste and wealth in Indian village life, technology among highland people in New Guinea, religion in southern Africa, life on the Wall Street stock exchange, the political importance of kinship in the Middle East, or concepts about life and the cosmos in the Amazon basin. Although most anthropologists are specialists in one or two regions, it is necessary to be knowledgeable about global cultural variation, and about humanity as such, in order to be able to say anything interesting about one’s region, topic or people.
Second, anthropology offers methods and theoretical perspectives enabling the practitioner to explore, compare and understand these varied expressions of the human condition. In other words, the subject offers both things to think about and things to think with.
But anthropology is not just a toolbox; it is also a craft which teaches the novice how to obtain a certain kind of knowledge and what this knowledge might say something about.

Anthropology is an intellectually challenging, theoretically ambitious subject which tries to achieve an understanding of culture, society and humanity through detailed studies of local life, made sense of through comparison and contextualisation. But it is also a form of storytelling about the lives that you and I could have led, but didn’t because we were busy living our own lives.