The gun industry has deliberately enhanced its profits by increasing the lethality -- the killing power -- of its products...The industry might have chosen to develop safer firearms, but gun-industry executives deliberately chose to take exactly the opposite direction.

The Bushmaster a variant of a type of gun called the AR-15 ... which was designed and developed for military use roughly during the Vietnam War period. It is one of a variety of assault rifles that militaries of the world developed when they realized that most soldiers do not — when they're engaged in combat — do not take accurate aim, do not fire at long distances, but rather just spray bullets in the general direction of the enemy at short to medium range. When the military accepted this as a fact — that soldiers are not marksmen, and they tend to just fire in bursts at ambiguous targets, and in fact most battlefield injuries are the result of just being where the bullet is and not someone actually aiming at you — the militaries of the world said, 'OK, we need a type of gun to give our soldiers that will do just that.' ... This was the genesis of the assault rifle. The first one was developed by the Germans in 1944. It was called the StG-44. The Soviet army quickly ... made a design similar to it, which is called the AK-47, probably the most widely used rifle in the world.

We have spent more than $1 trillion on homeland security since Sept. 11, 2001, yet have withheld annual funding of less than $3 million for research by the Centers for Disease Control and Prevention on gun violence.
Why are the First, Fourth and Fifth amendments subject to erosion in the name of homeland security, but the Second Amendment is beyond compromise in the name of saving innocent lives?...
Our perception of the relative dangers of terrorism and gun violence is distorted....
If we are to protect the homeland, we must also protect our children and all innocent citizens from the epidemic of violence inflicted by military-style guns.

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It's just a fact that hunting has been in serious decline, so those kinds of guns just don't sell as well. Well, you're in business, you got to sell something. These assault rifles — these military-style rifles — appeal to a broader range of people.

What the gun industry has done is sort of appeal to the inner soldier, the insurrectionist feelings and high-tech desires to market these military-style guns. Now, they don't call them assault rifles. They have a couple of terms they use. They call them tactical rifles. They call them modern sporting rifles. I personally don't care what you call them; they are basically assault rifles, and their purpose is to kill people.

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My book argues that the gun industry is purposely making guns sexier in terms of their killing power in order to rejuvenate the market. What I'm saying now is that in terms of our country, and in our times, there are guns out there whose harm far outweighs their utility. And I want somebody in government to say: 'Don't make them. Don't have them.'

The people we’re talking about, once they get into ‘I want to kill a lot of people,’ it’s not a leap for them to see that these guns are made and designed for war. And if you look at the industry advertising, that is a consistent theme.