American broadcast journalist (1916-2009)
Walter Leland Cronkite, Jr. (4 November 1916 – 17 July 2009) was an American broadcast journalist, best known as the anchorman for The CBS Evening News for 19 years (1962–1981).
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"I think being a liberal, in the true sense, is being nondoctrinaire, nondogmatic, non-committed to a cause - but examining each case on its merits. Being left of center is another thing; it's a political position. I think most newspapermen by definition have to be liberal; if they're not liberal, by my definition of it, then they can hardly be good newspapermen. If they're preordained dogmatists for a cause, then they can't be very good journalists; that is, if they carry it into their journalism."
[Interview with Ron Powers (Chicago Sun Times) for Playboy, 1973]
"The rule of thumb for all news operations is that stories are assigned their importance on the basis of what affects or interests the greatest number of one's readers or viewers. Depending on the nature of the newspaper or broadcast, the balance between what "affects" and what "interests" is quite different. The first criteria of a responsible newspaper such as The New York Times is going to be that which their readers need to know about their world that day — those developments that in one way or another might affect their health, their pocketbooks, the future of themselves and their children. The first criterion of the tabloid is that which "interests" its readers — gossip, sex, scandal."
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I think being a liberal, in the true sense, is being nondoctrinaire, nondogmatic, non-committed to a cause – but examining each case on its merits. Being left of center is another thing; it’s a political position. I think most newspapermen by definition have to be liberal; if they’re not liberal, by my definition of it, then they can hardly be good newspapermen. If they’re preordained dogmatists for a cause, then they can’t be very good journalists; that is, if they carry it into their journalism.
This is the essential importance of the Alliance for Better Campaigns' efforts backed by Common Cause. It is our campaign to give free time to all legitimate candidates. … What our campaign asks is that the television industry yield just a tiny percentage of that windfall, less than 1 percent, to fund free airtime.
In our country, third-party candidates throughout the years have said there is not a dime's worth of difference between the candidates from the major parties. Well, that is clearly a campaign canard. But it may appear to be true if the public's knowledge of the important differences between candidates is limited to what the public sees and hears on television. Putting it as strongly as I can, the failure to give free airtime for our political campaigns endangers our democracy.