Writers write. Runners run. Establish your identity by doing your work. - Seth Godin

We hire for perfect, we manage for perfect, we measure for perfect, and we reward for perfect. So why are we surprised that people spend their precious minutes of self-directed, focused work time trying to achieve perfect? The problem is simple: Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.

You become a winner because you’re good at losing.

Marketing is the act of telling stories about the things we make — stories that sell and stories that spread.