The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door insi… - Malcolm Gladwell

Re-reading is much underrated. I've read The Spy Who Came in from the Cold once every five years since I was 15. I only started to understand it the third time.

All war is absurd. For thousands of years, human beings have chosen to settle their differences by obliterating one another. And when we are not obliterating one another, we spend an enormous amount of time and attention coming up with better ways to obliterate one another the next time around. It’s all a little strange, if you think about it.

"A Maven is a person who has information on a lot of different products or prices or places. This person likes to initiate discussions with consumers and respond to requests," Price says. "They like to be helpers in the marketplace. They distribute coupons. They take you shopping. They go shopping for you....They distribute about four times as many coupons as other people. This is the person who connects people to the marketplace and has the inside scoop on the marketplace. They know where the bathroom is in retail stores. That's the kind of knowledge they have." They are more than experts. An expert, says Price, will "talk about, say, cars because they love cars. But they don't talk about cars because they love you, and want to help you with your decision. The Market Maven will. They are more socially motivated."