You may be disappointed if you fail, but you will be doomed if you don’t try. – Beverley Sills - Shiv Khera

Relationship Selling implies long-term commitment, common goals, mutual respect, ongoing trust and cooperation. Informal relationships, many a time, get converted into formal alliances also, helping joint-marketing and co-branding. Establishing a relationship is a series of steps, by and large in sequence only. Jumping steps or changing the sequence could be counterproductive.

I don’t know the key to success, but the key to failure is trying to please everybody. – Bill Cosby Success does not mean being liked and accepted by everyone. There are some groups I would not want to be accepted by, out of choice. I would rather be criticised by fools than appreciated by cheats and crooks. I see success as a manifestation of good luck that results from aspiration, inspiration and perspiration — generally in that sequence.

Halfhearted effort does not produce half results; it produces no results.