Essentialists are powerful observers and listeners. Knowing that the reality of trade-offs means they can’t possibly pay attention to everything, the… - Greg McKeown

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Essentialists are powerful observers and listeners. Knowing that the reality of trade-offs means they can’t possibly pay attention to everything, they listen deliberately for what is not being explicitly stated. They read between the lines.

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About Greg McKeown

Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.

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There is a huge body of scientific research to explain the mechanism by which routine enables difficult things to become easy. One simplified explanation is that as we repeatedly do a certain task the neurons, or nerve cells, make new connections through communication gateways called “synapses.” With repetition, the connections strengthen and it becomes easier for the brain to activate them.

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