Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business. - Eric Ries

A pivot is not just an exhortation to change. Remember, it is a special kind of structured change designed to test a new fundamental hypothesis about the product, business model, and engine of growth. It is the heart of the Lean Startup method. It is what makes the companies that follow Lean Startup resilient in the face of mistakes: if we take a wrong turn, we have the tools we need to realize it and the agility to find another path.

As diretorias de crescimento também elevaram o poder do Citi de atuar de acordo com seu compromisso de servir ao cliente. “Esse processo nos deu a linguagem para falar de validação e clientes de uma maneira completamente diferente do que apenas dizer: ‘Vamos focar no cliente’”, diz Colella. “Temos um processo e um sistema para validar o que nossos clientes precisam, mesmo que, em muitos casos, eles ainda não saibam do que precisam.

entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth.