If you live each day as if it were your last, someday you'll be right. - Steve Jobs

Non passate la vostra vita vivendo quella di qualcun altro. [...] Siate affamati, siate folli. [...] Solo chi è così folle da pensare di cambiare il mondo, alla fine lo cambia veramente.

At Apple, people are putting in 18-hour days. We attract a different type of person — a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.