Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, chara… - Tony Hsieh

For individuals, character is destiny. For organizations, culture is destiny.

For individuals, character is destiny. For organizations, culture is destiny. To

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

sometimes the truth alone isn’t enough, and that presentation of the truth was just as important as the truth.

There’s a difference between knowing the path and walking the path. — MORPHEUS, THE MATRIX