Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, chara… - Tony Hsieh

For individuals, character is destiny. For organizations, culture is destiny.

For individuals, character is destiny. For organizations, culture is destiny. To

There is something interesting about anyone and everyone - you just have to figure out what that something is.

Envision, create, and believe in your own universe, and the universe will form around you.

when a customer calls looking for a specific style of shoes in a specific size that we’re out of stock on. In those instances, every rep is trained to research at least three competitors’ Web sites, and if the shoe is found in stock to direct the customer to the competitor. Obviously, in those situations, we lose the sale. But we’re not trying to maximize each and every transaction. Instead, we’re trying to build a lifelong relationship with each customer, one phone call at a time.