The duty of every management is to conduct its business, including the price policy of the business, in the way which in the opinion of the managemen… - Enoch Powell

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The duty of every management is to conduct its business, including the price policy of the business, in the way which in the opinion of the management is likely to maximise the return on the capital invested in the business. A management which does not do this betrays more than the shareholders in the business; it betrays the employees and the nation as a whole. The national interest lies in all the nation's resources being put to the most advantageous use possible. Anywhere outside a Communist state—and perhaps the time is coming when even that qualification will be superfluous—this is done by seeking to secure the largest possible return on capital. To maximise profits is for management not an optional exercise or a work of supererogation; it is management's basic duty. If private enterprise in a capitalist society is not trying to do that, there is no point in private enterprise—nor, for that matter, in a capitalist society.