For the past thirty-three years, I have every morning and asked myself, 'if today were the last day of my life, would I want to do what I am about to… - Steve Jobs

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For the past thirty-three years, I have every morning and asked myself, 'if today were the last day of my life, would I want to do what I am about to do today?'. And whenever the answer has been 'no' for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

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About Steve Jobs

Steven Paul Jobs (24 February 1955 – 5 October 2011) was the Chairman and CEO of Apple Inc., a company he founded with Steve Wozniak in 1976. He was also the CEO of Pixar Animation Studios until it was acquired by the Walt Disney Company in 2006. Jobs was the Walt Disney Company's largest individual shareholder and a former member of its Board of Directors. He is considered to have been a leading figure in both the computer and entertainment industries.

Biography information from Wikiquote

Also Known As

Birth Name: Abdul Lateef Jandali
Alternative Names: Steven Paul Jobs Steven Jobs T. Lateef
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Shorter versions of this quote

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment and failure - these things just fall away in the fear of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked.

Additional quotes by Steve Jobs

I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.

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