I'm thinking about the stitches' repetitive structures as being an abstraction of the repetitive structures in nature. - Jennifer Moss

I've set a gigantic goal for myself. I'm going to be in the best shape of my life by the time I'm 40. I just turned 38 in March, so I've got time,' she says. 'But part of that journey is getting really strong and getting my athlete body back. I'm strong, but I want to be this bad ass who handles it like a boss. So I told myself, 'I'm doing it. There's nothing standing in my way.'

I will never forget the day we lost our largest customer in 2017. It was Feb. 16 at 2 p.m. when he walked in,' she recalls. 'We were doing 30% of our business with this one customer at the time. And they walked in and said, 'We're liquidating the business. I hope we told you soon enough.' And my dad sat there and said, 'I've got 70% of the seed planted. No, you didn't tell us soon enough.' So I hit the ground running. We were in the middle of launching a wholesale houseplant program at the time, so I was already on the road trying to pitch that program,

I went through a period where I was just the boss' daughter for a long time, yet my brother didn't have that stigma of being just the boss' son. And it pissed me off. That's when I became more aware of what and how I was projecting things,