If knowledge is power, knowing what we don’t know is wisdom. - Adam Grant

people often become attached to best practices. The risk is that once we’ve declared a routine the best, it becomes frozen in time.

The greatest communicators of all time,” says communication expert Nancy Duarte — who has spent her career studying the shape of superb presentations — start by establishing “what is: here’s the status quo.” Then, they “compare that to what could be,” making “that gap as big as possible.

Think like a scientist: treat your opinions as hypotheses and decisions as experiments.