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" "A non-Essentialist approaches every trade-off by asking, “How can I do both?” Essentialists ask the tougher but ultimately more liberating question, “Which problem do I want?” An Essentialist makes trade-offs deliberately. She acts for herself rather than waiting to be acted upon. As economist Thomas Sowell wrote: “There are no solutions. There are only trade-offs.
Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.
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Once you become an Essentialist, you will find that you aren’t like everybody else. When other people are saying yes, you will find yourself saying no. When other people are doing, you will find yourself thinking. When other people are speaking, you will find yourself listening. When other people are in the spotlight, vying for attention, you will find yourself waiting on the sidelines until it is time to shine. While other people are padding their résumés and building out their LinkedIn profiles, you will be building a career of meaning. While other people are complaining (read: bragging) about how busy they are, you will just be smiling sympathetically, unable to relate. While other people are living a life of stress and chaos, you will be living a life of impact and fulfillment. In many ways, to live as an Essentialist in our too-many-things-all-the-time society is an act of quiet revolution.
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