There is a big difference between jumping out of a plane with a parachute on and jumping without one. Both produce extraordinary experiences, but onl… - Simon Sinek

Leadership requires people to stick with you through thick and thin. Leadership is the ability to rally people not for a single event, but for years. In business, leadership means that customers will continue to support your company even when you slip up.

Telling people to have integrity doesn't guarantee that their decisions will always keep customers' or clients' best interest in mind; telling them to always do the right thing does.

What Ben teaches us is special. When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.