If people made only rational decisions, and did all the res… - Simon Sinek

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If people made only rational decisions, and did all the research before making a purchase, no one would ever buy a Mac. But of course people do buy Macs. And some don't just buy them—they love them, a feeling that comes straight from the heart. Or the limbic brain.

Simon Sinek

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Originators like Simon Sinek:

Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

Additional quotes by Simon Sinek

The drive to win is not, per se, a bad thing. Problems arise, however, when the metric becomes the only measure of success, when what you achieve is no longer tied to WHY you set out to achieve it in the first place.

Better” suggests a journey of constant improvement and makes us feel like we are being invited to contribute our talents and energies to make progress in that journey. “Better,” in the Infinite Game, is better than “best.

The Infinite Game · October 15, 2019 Verified in 2 sources · 1 more available Sign up to see the complete provenance

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Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes.

If people made only rational decisions, and did all the research before making a purchase, no one would ever buy a Mac. But of course people do buy M… - Simon Sinek

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Additional quotes by Simon Sinek