Correct predictions result in understanding. Incorrect predictions result in confusion and prompt you to pay attention. - Steven Kotler

This means flow packs a double punch: it doesn’t just increase our decision-making abilities — it increases our creative decision-making abilities. Dramatically.

A “rich environment” is a combination platter of novelty, unpredictability, and complexity — three elements that catch and hold our attention much like risk. Novelty means both danger and opportunity. To our forbearers, a strange scent in the wind could be prey or predator, but either way it paid to pay attention. Unpredictability means we don’t know what happens next, thus we pay extra attention to what happens next. Complexity, when there’s lots of salient information coming at us at once, does more of the same.

the failure of language.” “It’s a creative destruction. Out of that failure comes culture. Out of culture comes desire. Out of desire come products.