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All too often the bottoms of advertisements are littered with miscellaneous crap, gadgets, etc. Get rid of them; they contribute to an appearance of … - David Ogilvy
" "All too often the bottoms of advertisements are littered with miscellaneous crap, gadgets, etc. Get rid of them; they contribute to an appearance of untidiness which reduces “impact” and readership.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
Biography information from Wikiquote
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David MacKenzie Ogilvy
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Additional quotes by David Ogilvy
It is a mistake to use highfalutin language when you advertise to uneducated people. I once used the word OBSOLETE in a headline, only to discover that 33% of housewives had no idea of what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.
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